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discover Aveda products

We carry the finest in Aveda products and our knowledgeable staff is more than happy to help you pick out what's best for your specific needs.

Aveda has played a big part in shaping and educating each of the stylists at Rue 48. We admire and thank Horst Rechelbacher (Aveda's founder) for setting a standard in the beauty industry, and creating amazing botanical products that are well-respected and environmentally friendly.

Aveda products are naturally-derived and paraben free!  All Aveda products have a purpose.

Whatever the issue or concern or goal you have, Aveda carries a product that will help you achieve your desired result.  If you have specific questions, our trained staff can assist you with your questions and concerns.