Good work Aveda… for coming up with another wonderful product for all of us with wavy or curly hair. There is nothing worse than waking up in the morning with the sign of humidity in the air and knowing your hair will continue to grow larger and larger and curlier and curlier as the day goes by. Naturally Straight offers you a chance to slowly get straighter and straighter hair the more you use it. Organic cassava provides a barrier against frizz. Just after 5 washes with Smooth Infusion Shampoo Conditioner and 5 applications of Naturally Straight your hair will stay straight for up to 3 washes. Stop on in for a complimentary sample of Naturally Straight!